If you are among those set of so called business owners people who still stick to old and non sensible statements like “I’m not looking to sell online”, “My business only covers a specific geographic area and doesn’t need a website”, and “Many of our customers aren’t web-savvy” then you have definitely planned to fall and run out of business.
Before you start planning how you are going to ruin your offline business, I’m here to let you know some important reasons why you need to create a website for small, medium scale or mega sized business venture. You are quite luck to have come across this article because by the time you get through reading this blog post, you’ll not only find reasons why you should setup a website for your firm but you’ll also be glad that I opened your eyes to a new view about your business and ways you’ll make more money from it.
Why Your Business Needs An Online Presence
Here are the following reasons why you need to create a website for your business.
1. Accessibility to a Wider Audience
I don’t know how this sounds to you, but the truth is as long as your business gets online, you have an advantage over others because your services can be accessed and viewed from any part of the world. I started my web design business officially 2 years ago, despite been in this part of the world, people across the globe access my website and still do transactions with me. The truth is, I make a lot of money through my website more than I make locally in my geographic location, and if I never had a website I would have missed such opportunities.
2. Trust, Reputation and Branding
Websites generally boosts the ego of a business organization. If you run a business and you have a website with complete photos of your projects, detailed written information about what you do and also testimonials from other people around the world who have tried your services, it builds trust in the minds of prospective clients. Not only will they be willing to do business with you, they also would deem you suitable and an authority to handle their jobs on your field. Now you get the logic, this build you a brand.
3. Customers End Up Promoting Your Business To Other Clients / Increases Sales
You might come to imagine how creating a website for your small business would encourage people promoting your brand. Well, what do you expect when they have built trust on your reputation and credibility. As i said in the above point, once you have gained trust from your former clients, they would gladly refer your business via your website to anyone who is willing to get the service you offer. This is one very nice benefit I am currently enjoying because I run a website for my small wedesign business.
4. 24/7 Customer Service Anywhere
Imagine how many phone calls you get at the office. Infact, most people employ secretaries to handle such jobs of taking those numerous calls mostly by people who want to ask about your services. Remember, your office won’t be opened during the night time in your locality and people won’t be able to review your products if they are out of your time zone. But if your create a website for your business, anyone across the globe can easily checkout services and products you offer without you been stressed, and most of all, anytime any day.
5. Your Competitors Already Have A Website
OMG! If you do not have a website for your business, then you are 10 steps behind in your business field. If you doubt me, check the internet for the exact same service you offer and you will be amazed to see there are people offering your services and run their private websites also. They make more sales and enjoy the easy web life just because of their website has gained them a wider audience, while you are still struggling to make a little penny. Hurry up and get your website now.
6. Marketing Communications
This is another great benefit if you have a website for your business. Whenever you create a new product or add a new service to offer, you simply update it on your website for the world to see. Imagine been offline, there won’t be a faster means to let people know your new services. Whenever I create a new tutorial or ebook for sale, I simply update it on my business website and make more money because of the trust i’ve built for my business.
7. A Tool For Recruitment
This might sound somehow off, but it isn’t. If your organization has a vacancy to be filled, you can simply update it on your website to let qualified applicants know about the job vacancy easily. You do not have to pay for News paper adverts, print bills and all other forms of adverts. One major advantage of this is that you get to expose your vacancy to a wider range of people and get a variety of choices to choose from for the same job.
If you are in this present dispensation running a business and you have not thought of getting your business online by creating a website for it, then you are missing a lot in terms of more sales, exposure and making more money with your small, medium and large scale business. Make the wise choice today and get your business a website.
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