Besides the classic search engine optimization techniques based on your keyword optimization there is Image Optimization. This provides another source of traffic through the search engines. Google Image search may account for 1/4 more traffic.
Google images is a section of Google that you may optimize for, just as there are SEO strategies for optimizing for Google News, as well as optimization techniques for YouTube videos. Similarly, there is also the optimization of image search results. By providing the right image you may experience a degree of success, just as you would have success under normal circumstances when you offer the right keyword or keyword combination that attracts surfers.
With the so-called Google Universal Search Results, images appear on 22% of the search results. In addition, Google offers optimized mobile images within the web results as preview thumbnails of indexed images. If the user would like to see the picture in a better resolution, the user needs to go to the website on which the image is embedded.
1 – Image format and size will affect your optimization
For a reasonable ranking it is important to provide an image that is of the minimum size. The lower limit is 300 px, and the upper limit is the standard for desktop wallpapers at the size of 1280px. The size of the image is important in this respect, since the smaller the image is, then the worse the ranking is. It is ideal if they offer both a thumbnail and larger view of a picture.
The image format and aspect ratio must keep with the usual standards, and use images in the ratio 4:3, 16:9 or 16:10. Other formats such as panoramic images have grown naturally in popularity , however, will be less likely to be shown in the Google image search, because the result of Google image search has also been optimized for Smartphones.
2 – Ranked on the Copyright and Orientation
Copyright info has no meaning for photos ranking, however, many feel that it will start to play a stronger role in the future. Portrait or Landscape orientation matters, as within the universal search is seems that Landscape pictures have an advantage, because it was easier to integrate them in the search results.
3 – The File Type and the File Name
The format you use for your images is up to you, but if you look at the image search results, you will notice that there are balanced results between JPEG and PNG. The GIF format is increasingly being pushed to the background. The filename is the easiest and most effective SEO ranking factor, so long as you ensure the correct naming of a picture. Since images cannot have Meta tags, the file name is often taken as the most important ranking factor. Uniqueness is also important, because as with any information on the Internet, if the content unique, then it is valuable and that goes for images too.
4 – The Text Relating to the Image Itself
The text used to optimize an image occurs both before and after the image file. ALT text of an image and the images SEO is extremely important. The Alt text was created for accessibility. Google bots and any other search engines are still not able to read images, only text, and therefore it is important to add Alt text to images.
In addition to the Alt Text a title can also be defined for an image. The text entered here for the image appears as a tooltip when you mouse-over. The relevance of the title in a picture of the optimization is however questionable and therefore more of a nice-to-have element, rather than a mandatory criterion. As with the alt text, you should resist any pressure to start keyword stuffing.
- Must Read: How To Write Compelling Blog Titles
5 – The Links Pointing at Your Images
As with the SEO of text, an image is evaluated by how many links point to it, and what the links that point to it say. The search engine can use the link text to try and figure out what the picture actually is. Likewise, backlinks from external sites within a classic SEO structure is an indicator for Google that shows it that the image is important, useful or in demand. External links pointing to the page that the image is on is also going to be helpful for your SEO. Optimizing your page for a keyword may also be aided with optimized images. If a page is highly relevant for a keyword, then optimizing your images for this keyword is going to help your overall SEO.
I hope you love this article, drop your comments below if you have additional tips.
Image Source: radvision.com