Most bloggers think that after writing a blog post, the work all ends when you hit the publish button. But there is more to writing and publishing an article than you know. Firstly, as there are various things you need to do before you publish a post, so there are also important factors you need to consider and must do if you publish a blog post in order to gain traffic and readership to the article in question. I guess you would not love to write a wonderful blog post and have it sit on your blog with no one reading through it. If you would love to know what these things are, then read on. But if not you can kindly hit the red X key above you (Just Kidding).
Thing To Do After Publishing A Post
Point #1: Submit The Post To Search Engines
This is one important fact most people overlook that can land a huge blow on their faces. How would your newly written post gain exposure if it is not been listed on search engines. I know it is quite difficult ranking a new post, but who knows what algorithm would rank the article. I have experience where a 2 day article on my blog ranked in the first three result on first page for a keyword, so for benefit of doubt, it is necessary you submit your blog to search engines for faster indexing and chances of getting search engine traffic. One nice aspect I love about the major blogging platforms like Blogger and WordPress is that they send pings to search engines whenever you create new articles. For WordPress users, you can easily send install the XML sitemap plugins so search engine bot can crawl your blog easily.
Point #2: Promote Your Blog On Social Media
Social Media as I know is the next SEO. Really funny right ? Well, after search engines, the next place to get traffic and exposure from experience is the Social Media. Any time you add new content to your blog, try as much as you can to add it up to your social media stream, some channels you should consider would include Google +, Facebook, Twitter, Pinterest and LinkedIn. The truth I would tell you about this aspect is, no social media site is a waste of time. Promote your blog wherever you find the opportunity to do so.
- Must Read: How To Promote Your Blog On Social Networking Sites
- Instagram: Source For Social Marketing Success
Point 3: Let Your Subscribers Know
This is one other fact that should not be overlooked. As I wrote in an article in my series of how I gain traffic to my blog without Google, I noted it down that Email Marketing plays a huge role in achieving such success. You can create a list, build it up and whenever you make a new wonderful article, you let them know about it. One thing they would not love is you use this medium to spam them, simply keep it cool and make sure your mail subject lines have compelling titles that would have to open and read your content.
- Must Read: How To Setup and Send Newsletters In MailChimp for Free
- Tips To Write Catchy Headline or Titles
Point 4: Submit Your Article To Social Bookmarking Sites
This plays a major role in your content because it would give your blog more strength and authoritative look in order to rank higher in search engine results. If you publish your blog articles, try as much as you can to make use of social bookmarking sites like Reddit, Digg, StumbleUpon and others. This is one nice aspect because search engines respect backlinks from those sites.
- Must Read: Link Building Strategies for 2013
Extra: Build Backlinks
Backlinks are the major drivers to rank higher in search engines, building backlinks to your articles is a great way to gain more traffic. make sure things grow naturally rather than building links suspiciously and incurring a ban on your blog.
Conclusively, whenever you write and publish a new blog post, make sure you abide by the above rules and you will in a short while have a healthy and popular blog.
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