I recently wrote an article on this blog in which I gave out 7 reasons why every small business must have a website, well today, if you have created your website i’ll teach you the various things you have to add to your website. But if you have not a created your website for your small business, then i’ll advice you do and check out the various Web Design Packages.

things your business website needs

Back to the reason for this post, i’m giving you the various necessary pre-requisites  every business website would need in order to make more sales and get higher exposures to potential customers. Below are the things to consider and add to your business website.

1. Domain Name

When creating a website for your business, you have to consider keenly what domain name you choose for your website. Make sure you choose a domain name that reflects the nature of your business or your brand name. Branding is really important and must be considered as a key factor when choosing a domain name.

2. Good and Secure Hosting

You have to choose a nice web hosting company and plan that is efficient and has no downtime. There are lots of good webhosts out there . A simple Google search will help you get reviews on various webhosts and the choice is yours to make.

3. Beautiful Design

For you to convince your customers, you need to have a beautiful design for your website. There are  couple of web designers out there who you can contact to help you on that. Make sure you have photos of various products you offer and your upcoming/done projects also on your website. You can contact me if you wish to have me design your business website.

4. Who You Are & What You Do

This can really be of help to someone who stumbles across your business website. It informs people of what business you are involved and the services you render. Make it easy to be understood even by a dummie.

5. Contact Information

It is necessary to create a contact page which contains all information starting from the Address, email address or contact form and your phone numbers. For me, I prefer displaying my business phone number at the top right part of the all pages.it sure helps in conversions.

6. Testimonials

People tend to be convinced if they see other people commending a particular service or product, thus it is necessary you ask some of your prominent customers to write short and attractive reviews of your product or service you rendered to them. Then place it on your business website, it will help compel other to place orders for your service and do business with you.

7.  Quality Content

If you come up with a new product for your business, write quality contents that can compel even a child into doing the business with you. One problem most people face is not been able to write quality articles. Never bother yourself, you can always hire a freelancer to help you write your contents.

8. Social Media Integration

If you wish to take your business to the next level, then you should start considering the social media. It is no news that everyone is on one social network or the other, and social networks are great places to get potential customers. Create a social media presence for your business in other to connect with the market awaiting you over there

Images they say speak a thousand words, you have to create logo for your brand, or rather have an artist or logo designer make a logo that that would suite your business name. It is always advisable to use one logo for your business cards and website logo because it kinda creates a brand for you.

10. A Mobile Ready Version

Everyone has a smartphone and the number is one the increase, would you mind missing out from the mobiel traffic out there. Well, if no, then you have to create a mobile version of your business website so that potential customers can access it anytime, anywhere from any device.

Feel free to implement these tips I leave with you and watch the significance it has on your small, medium or large scale business.

11 COMMENTS

  1. Good hosting plays a major role to succeed. Though you have a great site and good business, you’ll always be hindered if your site is down frequently and for longer time.

    Recently when HostGator faces DDOS and my sites got frequent down, I’m losing money in every downtime. Don’t know yet, if I should change HostGator or still wait for some time.

  2. These are the basics you have listed, Oscar!
    And you’ve taken care to include the most important elements, without missing out the vital ones. But getting the basics right ensures that you get the most out of your efforts.
    Great write-up!

  3. I can’t agree less with you, every business needs a website/blog to keep their clients engaged, another thing to consider is also an active social media profile that way they can be reached by their audience easily. Maintaining communication with your audience is a very important step in succeeding in business. Thanks for sharing…

  4. Yap, you all need them, but though you need to create your own unique identity. Although, the information above is very common if you set a business website, but these are your anchor and guideline if you want to succeed! Great post and tips! I have nothing more to say 🙂

  5. Hey Oscar,

    Really good list of “must-haves” before starting a business website. I pay close attention to the website design and structure when I work on client’s websites. As per me, the design of the website is the most important factor for a visitor to make his next decision – whether he/she should continue exploring more or not.

    Thanks.

  6. Good hosting and mobile ready WordPress theme is one of the essential requirements for a particular blog. We should always try to grab Good hosting at promo price.. (black Friday deals)..

    WPtouch is the best plugin for any website to make it mobile friendly…

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