Mobile is more important than ever before. The sleek gadget has revolutionized our lives, to say the least. A few years back website owners were mostly uncertain when it came to the question of investing in developing a mobile-friendly version of their websites.
You would be surprised to know that today over 1.2 billion mobile phone users access the World Wide Web through their mobile devices. These alone is reason enough to get your website mobilized, or in other words, make your website mobile-friendly. Today your consumers are upwardly mobile. There is more probability for potential customers to view your website on their Smartphones and execute actions on the site.
Thus, it is vital for you to make your business website friendlier for the mobile audience. Here, I have summarized 4 easy steps to help you start building mobile websites from scratch.
Step 1 – Carry Out a Mobile web test of Your Website
The first step is to switch off the W-Fi connection on your mobile phone. This ensures that you’ll be using only your cell phone carrier’s own data network. Next, open your mobile web browser and punch in your site’s web address and begin counting. Note that if the home page loads in 5 or less than 5 seconds, then your site’s ‘load time’ is in a good state already. However, if your website takes more than 10 seconds to load fully, you need to make improvements to your site.
Also remember that if the home page of your website has a banner image, a large graphic, a Flash animation or an embedded video that loads on start, you need to change the layout, as such features are not mobile-friendly. Moreover, ask your friends to test the ‘load time’ from their cell phones and if possible using different mobile web browsers. Note down these observations and move on to the next step.
Step 2 – Make the Improvements One at a Time
Start with the user interface. Make sure that your website must have the following page elements clearly visible once anyone logs in from a mobile device. These are – your business name (brand name), a small description of your business (e.g. Tax consultants, mobile app development companies, janitorial services, so on), the street address of your business, the days and number of hours your company/ business remains open, contact number and email, social media profile links and a link to the mobile-only version of your website.
- Must Read: How To Improve Your Blog Load Time
Make sure that once the home page of your website loads in the browser the above information should appear in plain text. The advantages are several, but foremost, anyone would be able to see this crucial information while accessing your website irrespective of the device they’re viewing on.
Step 3 – Select a Mobile Website Theme
Start with selecting a mobile website theme. If your website is built on a WordPress platform there are several awesome mobile website themes available, both free and paid. Select the one that suits your business niche and represents your trade perfectly. You can also take help of free and inexpensive mobile website creator tools. Conduct an online search; you’ll have more than a handful to try out.
Step 4 – Get a Custom URL for your Mobile Website
Do you know that mobile versions of a website have a different URL structure? In case of mobile websites, usually the web addresses starts with “m” and most ends with “.mobi” and not “.com”. Although in most cases when someone accesses a website from a cell phone, that already has a mobile version in place, the mobile version loads as the default.
But, in some instances, the desktop version loads, leaving a bad impression on the mind of the mobile web surfer. So, to be doubly sure, keep a link of your mobile website on the home page of your website’s online version.
Apply these 4 steps and start making your business site more valuable and attractive to mobile website viewers.