Facebook is the largest social media site as at present (time of post) no doubt, but the drive to monetize their model, especially the mobile traffic has actually led to a lot of updates in the feed ranking algorithm known as Edge Rank.
Trying to get the numbers from large web bodies, you’ll notice that their has been huge decline in the amount of traffic facebook refers after the last update was conducted. For instance, over the course of December 2013, Upworthy’s traffic reduced by 25% to 67 million people and then to 48 million the following month from an initial value of over 90 million. This actually happened after the update was made in December 2013.
Now, well over to the reason for this post. If you are called upon to talk on this or advise someone going into paying for Facebook likes using the Facebook campaigning platform, would you encourage this?
What added benefits do you think are there to enjoy if someone considers paying for LIKES? Are paid LIKE campaigns worth it? I’ll be glad to see your contributions in the comment box below.