An Infographic actually has a meaning that is different from the one that is commonly used on the Internet, but that is some Wikipedia research you can do later. Online, when someone mentions an Infographic, they are talking about an image file that has data and information on it that is represented in an easy to understand way. The goal is to make the information easy to reference, which is why visualizations such as pie charts and graphs are used. In this post, I’ll explain the easy ways you can gain backlinks to your website simply by using the Infographical strategy that works. But before that, let’s discuss what backlinks are.
Backlinks to any website are links from other domains to your domain. If they come from a website or blog then they are backlinks that may affect your SEO (Search Engine Optimization) on your website, which helps you rise up through the search engine results. If they are backlinks from a social media website (web 2.0), then they are called social media makers/mentions. These too have an impact on your SEO, but it is a very little impact compared to a backlink from a trusted website. Now, we’ve known what backlinks are, it’s time to discover ways to get your infographics out there.
How/Where to Start Disseminating Your Infographic
The first place you can start is social media such as Google+ and Facebook. They are ideal places to put your Infographic, and you can link back to your website so that Google picks up on it and so people can navigate directly to your website via the Infographic. The great thing is that duplication issues do not matter on social media, though luckily they are not a big problem when it comes to image files anyway.
If you do link back to your website from an Infographic (from social media or a website/blog), you should ideally have the landing page present the Infographic in all its beauty. This is because people probably clicked on the Infographic to get a closer look at it and they may click back if they do not see it as soon as they land on your website.
Duplication and Infographics
You can put the same Infographics on numerous websites and social media networks and it won’t cost you any sort of duplication penalty. This is because the search engines cannot read the Infographic; they can only read the Meta information and the title. If you are still a little nervous about duplication then you can change the title a little every time you post it somewhere else, and you can change the backlink destination (though changing the destination is not recommended).
- Must Read: Ways To Increase Your Traffic – Infographic
Check your competitors’ backlinks
Use a free tool online (or a paid one such as AHREFS), to look at the backlinks your competitors have. Check the competitors that are ranking higher than you in the Google search engine results, not the ones being listed below you. See where there backlinks are coming from and see if any are from Infographics. If you find some, then you should really consider posting your Infographic on that website.
Build A Nicely Designed/Responsive Website
If people like your Infographic and navigate to your website, there is a chance that people will fall in love with your website and start backlinking directly to it themselves, in which case your website will have more backlinks. They may even link to the Infographic you have embedded in your website, which again is another way that an Infographic gains more backlinks for your website.
There are a lot of places you can post your Infographics, but unless they are social media networks they are likely to charge you. This is because they know the value of a backlink from a website hosting an Infographic. They also know that you can capitalize by going around a lot of sites and posting the same Infographic a wide number of times. But, as a special treat, here are twenty nine legitimate and Google listed (i.e. they’re on Google) websites that will allow you to post an Infographic and gain a backlink without paying a penny.
Many of the sites have ranking systems so that if your Infographic is of a high quality then it will rank higher on their own search results. This means that more people are going to see your Infographic. They are all listed on the Google search engine results too, which means there is the potential for your Infographic to appear on the Google search engine results via the website, or appear on the Google image search results.