Spotify on tuesday 30/03/2021 announced that it has acquired Locker Room app owner (Betty Labs). This acquisition will mark the entry of Spotify into the live Audio market.
The company stated that in coming months it will offer sports, music, and cultural programming, as well as allow creators to connect with audiences in real time.
Stating further that Locker room will be ran as a separate business, rather than integrate it into its namesake app.
Locker Room which has quickly become the spot for fan conversations around games and sports over the past months since the pandemic hit seems to have successfully filled the interactivity void caused by the pandemic.
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In the statement given by Betty Labs founder and CEO Howard Akumiah, he said they were excited to join forces with Spotify and contribute to building the future of audio, while investing more in their product and diversifying their content offerings.
Athletes, musicians, songwriters, podcasters, and others will be allowed to host real-time discussions, debates, ask me anything sessions and other live content.
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Locker Room was launched on October 2020 for sports fans and insiders who wanted to participate in live discussions about sports games.
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This acquisition by Spotify is a key strategic move that will position them firmly in the live audio market that has seen an upward trend in recent months.