The product, known as ‘Mobile Newspaper Service’ is an improvement on the traditional news alert which offers only short texts without the complement of images is available to both prepaid and postpaid customers and accessible on all data-enabled handsets.
For a low rate of N120, customers on the network will get unhindered access to news and other vital information for one month. Also, customers can access the service daily for N5 and weekly for N30.
To subscribe for the Airtel Mobile Newspaper Service, customers are to dial a dedicated code *678#. Once that number is dialed, the news category will be displayed on the phone screen providing customers with the flexibility of selecting the categoryof news based on preference.
On the selection of a category, and acceptance of subscription, the service is then activated for customers to keep abreast with happenings in the political, social and general arena as they occur.
Speaking on the Mobile Newspaper Service,Airtel’s Chief Operating Officer, Deepak Srivastava said the launch of the service is not only unique, but timely, stressing that it would remove the barrier usually associated with news sourcing either from the print or the electronic media.
“As we relentlessly push to become the most loved brand in the daily lives of Nigerians, we are mindful of the fact that delivering first-rate services that uplift the lives of our customers cannot be compromised. Airtel mobile newspaper service would provide delightful news experience at the click of a button for low and high networth individuals as well as the youth especially students”, Srivastava stated.
He reiterated that as the largest 3.75G network in the country covering over 200 towns including Abuja, customers would continue to enjoy value propositions that are second to none in the industry.