Firstly, It is Important to start with the meaning of Internal Linking and Then We proceed to its Importance in regards to SEO.
Internal Linking Is the act of linking to a particular post in your blog from another Post in same blog.
The concept of internal Linking Includes Recommending to a Related Post of the Actual post.
In respect to SEO, Internal Linking has many Importanc which we are going to talk about here today.
*. 1 Increase User Readership:
Internal Linking helps Increase your users readership. This means that when you interlink your different Blog posts with the proper anchor texts, it gives your readers the opportunity to navigate from one post on your blog to another.
*. 2. Internal Linking Helps Increase Your Blog Crawl Rate:
Internal Linking Doesnt Only Help your readers find more information easily and quickly, it also helps increase the rate Search engines Bots Crawl into your Blog Contents. It also help web crawlers to crawl and index all of your content by providing a convenient path to follow.
*. 3. Increase Pageviews:
Your Pageviews are Increased By Interlinking Your Blog Posts. Your older posts receives views from the new ones through interlinking, In respect to this, your old posts gets more life.
65 Ways and places to get traffic to your blog
*. 4. Old Post Exposure:
By Linking Old Posts in a New Post, You Expose your Old Posts. You give Life to them. This helps you promote your old posts as reference to your new posts.
Read: 5 Cool Ways To Drive Traffic To Your Old Posts
*. 5. Decrease Bounce Rate:
This means the percentage of visitors who enter the site and “bounce” (leave the site) rather than continue viewing other pages within the same site. A bounce occurs when a web site visitor only views a single page on a website, that is, the visitor leaves a site without visiting any other pages. When you recommend an older post on your post, your readers are being persuaded to view another page, Hence, Decreasing the rate at which Your users Bounce out of your site.
*. Finally, It is Very important to note some of these tips when inter linking.
** Don’t stuff your content with irrelevant links otherwise your blog come under the bad linking penalty
** Use keywords closely related to your blog for anchor tag text.
Hope This Post Helps you do better in Internal Linking.