It’s my pleasure getting my first guest post published on etechvilla. As the day passes by, the wise bloggers make few changes in their strategy of blogging. Steering at my topic, you might be wandering why I rejected the dependence on SEO for traffic to bloggers.
Straight to my piont, talking of SEO, we bloggers in the blog-o-sphere do know that SEO is commonly known as search engine optimization, that is, optimization of our blogs to search engines or rather, keeping it visible for easy web crawling by search engines.
Read: Difference between Page View, Page Visit and Page Impression
Recently, google introduced a human-like bot as they call it., which is known as “Humming-Bird”, and since the lauch of that bot or let me it’s a web-crawler, it has really changed the level of seo these days. Many of these sites depended almost 95% on Google traffic to get their visitors and ultimately their advertisers. When Google updates their algorithms, which is fairly done often, you are at risk of losing your business.
Read: 65 Ways to Get Traffic without Search engines
As good as Google can be for a business, it can also be very dangerous most times. Many bloggers have already learned this lesson the hard way.
Whenever the Penguin and Panda or let me say their latest hummingbird updates hit, those depending solely on Google for traffic see their business or sites fall apart, at least the ones using poor SEO strategies.
Google is known for shaking things up with their algorithm doing anyhow and you need to protect yourself from a drop in Google traffic.
If you depend on Google for all or most of your traffic, what happens to your blog’s traffic rate if Google goes away or changes the way they rank websites? Do you have any other traffic reliable source? Do you have a back up?
A comment by Mr Jide of ogbongeblog.com in eTech Journal's Stroll With Nosa E. Nosa – “With the hundreds of blogs seen created everyday and google doing anyhow they like with their algorithm, it no longer sense relying only on SEO for traffics”.
Taking a brief taught of his statement, you would notice that actually, the data mining or rather algorithm of search engines are really performing poor, so it would be bad for you as a blogger to depend on SEO for traffics. Google is not your friend or patner, perharps, if you grow big enough, google is likely to become your competitor.
Hope you got my message, though it’s a very brief one, but it’s just an advice for bloggers who solely depends on SEO for traffic. If you are traffic haunting, then the social networks and advertising firms, solo advertisements and many firms are there for you for traffic. I would like to hear from you as a fellow pro-blogger.