There are lots of blogs out there, and if you do not take precautionary measures before publishing an article, you would definitely loose your hard earned traffic to your competitors. Before you publish a post on your blog, their a simple things to take into consideration in order to satisfy your readers. The list i’ll be making will also affect your Search Engine Rank Position (SERP), and it can turn in more search engine traffic if taken into proper consideration.

must do before publishing a post

There are a lot of things which you often look down on, but they are a must do before publishing a post. Here is a list of 6 Must DOs before publishing a blog post.

1. Interlink Your Blog Posts

This is where most bloggers fail, there are lots of blogs I go through daily, and what I discover about them is that they rely more on Related Post Plugins to display some other articles from their blog. Now, i’m not condemning the Related Post stuff, a major way to engage your readers, reduce your bounce rate and also pass link juice between your articles is simply by interlinking your blog articles. It is advisable you interlink your blog post to anchor keywords that relate to the titles, also using the rel follow tag is a must do for maximum blog SEO.

2. Targeted Keywords

It is a must to check your blog post for the right usage and placement of keywords related to the article title. Proper keyword density and placement is very much necessary to boost your search engine rankings, therefore this is very much important for a healthy blog post.

3. Using Meta Tags

I’ve read lots of articles where bloggers say Meta tags such as the “Meta Description”, “Meta Keywords”, “Meta Robots” etc no longer matter for your ranking in the Google Search Engine, and most bloggers no longer make use of them. One thing i’ll like to let you know, even if this is true, it is advisable you make those Meta Entries as you do not know what the next Google Ranking Algorithm would consider in ranking blogs. Moreover, Google is not the only search engine out there, and others still consider this Meta properties of a blog post. It is quite easy to add Meta Tags to articles these days, there are plugins such as All In One SEO, SEO by Yoast, and even most framework themes have this capability. This is a must do before publishing a post.

4. External Links Loading Location

I hardly forget this when making a blog post because it has become a part of me. While linking to  external posts, make sure you set them to open in a new window location using the target=”_blank” link attribute. This is very necessary in order to send your visitor away.

5. Insert Images and Videos

An image they say speaks a thousand words. In every article you are to publish, make a suiting image, and if necessary add up a video for the post. This tends to catch your visitors attention and would keep them coming back for more. This fact can never be over emphasized. Images and Videos are quite important in  your post before your publish them.

6. Proofread and Preview Before Publishing

You never know what typographical errors you might have made on an article until you proofread your work. This is a must do in order to improve your Search Engine Ranking, and in order not to upset your readers. Try as much as possible to go through your post after applying the 5 above mentioned points. If possible, install a spelling check plugin to help you easily achieve this task. 

In conclusion, try to apply these above listed points before publishing a blog post. This list of things to do before publishing a post has really helped me build a healthy blog. Hope you too apply them.


    • Hi Donvic,
      It’s quite easy. Simply link important keywords related to another post title. Or, if you are writing a blog post, you can link to another post on your blog which you think can help your readers to understand your point. For instance, on this blog, I use (Must Read) to link to articles that i’ve written before.

  1. This is really helpful post. Normally I just target keyword for my post title and that’s it. Never really care to target keyword for the content. Gotta work from it from now on!
    I also try to use interlinks but I must say it ain’t too easy to do. But it’s of course highly recommended

  2. These are definitely the things I usually look out for after making a blog post. I make sure I go through my posts, interlink my articles also before publishing them.Thanks Oscar for this post.

  3. Good post for the bloggers to publish excellent blog posts.

    Hope am doing all the things which you’ve listed here and always wanna present quality posts for my readers.

    Thanks for writing the useful information, keep doing it!

  4. nice post oscar, one should always focus on things link out bound links, grammatical errors etc. this is one part that kills many bloggers till date so always proof read your articles before publishing
    thanks for sharing oscar

  5. Now this is a really cool share bro…..I must admit the happiness that flows through my brain to realize that I am doing already this 6 stated points…..just that I need to intensify more. Thanks for the share bossest!


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