According to a statement, the appointment followed a meticulous analysis of the Nigerian market and a search for a local distribution company with proven capacity and high ethical standards.
It explained that the move, which was seen as an expression of faith in Nigeria and line with Apple’s focus on Inclusion & Diversity, would see TD Africa, one of Africa’s largest distributors of technology, services, and lifestyle products, add Apple to an impressive list of internationally renowned Original Equipment Manufacturers (OEMs) on its portfolio.
Apple stated that it is confident that the status of TD Africa will help to improve distribution, availability, market supply, and after-sales service for its devices, while also minimizing the prevalence of grey items or substandard versions.
The products that TD Africa is expected to distribute include the iPad, Apple Watches, Apple TV, iPod, and its most popular product, Apple iPhone.
The Apple team who witnessed the agreement signing at Yudala Heights, Victoria Island, Lagos, expressed delight with the partnership, noting that the company has demonstrated the right capacity as a leading distribution brand for many years while adding that the partnership will strengthen the focus on inclusion and diversity, which reinforce the pillars of the work culture the company is known for and which drives their innovation, as well as the progress toward a better world.
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The Executive team was led by David Chisolm, Regional Director, Middle East & Africa, Apple Inc., and was joined by Teju Ajani, Country Manager, Nigeria, Apple Inc., an educated, Nigerian-born female computer whizkid.
Since its founding in 1999, TD Africa has established itself as the indisputable market leader for structured ICT distribution in the sub-region. The company today has a wide network of channel partners across all of its operating nations, including Nigeria and Ghana. In West Africa, TD Africa is noted with being the first bulk distributor for a wide range of well-known international brands, most recently Apple. The company’s Executive Management team is largely made up of women, possibly the only such team in the world. It is led by a female CEO and supported by three female Managing Directors.