This is goodnews to BlackBerry users, for some time now blackBerry has been trying to patch the app gap on BlackBerry 10 since launch, and the have just announced a partnership with Amazon, to officially bring the Amazon app store to BlackBerry 10. What that means is that, BlackBerry 10.3 OS will be shipping with Amazon’s app store with over 240,000 apps preinstalled in addition to BlackBerry World and users will get two official stores on their devices where they can make purchases.


Also, BlackBerry will be shutting down their music and video content store in favour of Amazon’s service. If you have already made music or video purchases, you’ll have access to your content, but new purchases will not be possible from BlackBerry World.

If you have got BlackBerry 10.2.1 running on your device, you can already get Amazon’s store running on your device, so you can check it out here.

You’ll find more details in the press release below:

BlackBerry teams up with Amazon to deliver Android apps on BlackBerry 10

Waterloo, ON – BlackBerry Limited (NASDAQ: BBRY; TSX: BB), a world leader in mobile communications, today announced that the Amazon Appstore will be available with the launch of the BlackBerry 10.3 operating system this fall, greatly expanding access to thousands of the most popular apps and games to BlackBerry customers.

With more than 240,000 Android applications in the Amazon Appstore worldwide, BlackBerry 10 device customers will gain access to popular apps such as Groupon, Netflix, Pinterest, Candy Crush Saga and Minecraft.

The strategic move also enables BlackBerry to align its developer program with its renewed focus on delivering the most secure, end-to-end mobile enterprise solutions, by placing more emphasis on the development of vital enterprise and productivity applications.

“Making the Amazon Appstore available on BlackBerry 10 devices will help BlackBerry continue to meet two essential needs: greater app availability for our smartphone users and enhanced productivity solutions for enterprises,” said BlackBerry Executive Chairman and CEO John Chen. “We’ve listened to our customers and have taken this important step to deliver on their needs, while executing on our strategy.”

BlackBerry and Amazon will be working with the BlackBerry application developer community to help them migrate their apps to the Amazon Appstore in preparation for the 10.3 launch, where they will benefit from the store’s powerful promotional tools that enable maximum discoverability and profitability. This will include Appstore Developer Select, which provides enhanced merchandising, as well as Amazon Coins incentives, the Developer Promotions Console, which enables real-time pricing adjustments and specials, and the popular Free App of the Day program.

BlackBerry will unveil a new enterprise application partner program for corporate developers, ISVs and systems integrators, designed to expand the number of enterprise applications that leverage BlackBerry 10 to deliver business-class functionality and enhance users’ productivity, communication and collaboration.


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