The truth we all tend to believe in that keyword rich domains help in boosting search engine rankings has been proven to be a myth by Duane Forrester, Sr. Product Manager at Bing.
A couple of years back, I remember that used to work cos I got a whole bunch of keyword rich domains (the keywords were ones I actually targeted to rank for), and with little Off Page SEO stuff, I was able to easily rank for those keywords and pull in great organic traffic.
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But according to Duane, all that has changed as search engines are now fully aware of the fact that people are always trying to game the ranking algorithm. He says there are a whole lot of factors that determine site rankings order than keyword rich domains.
Infact, he made it clear on Bing’s blog that they’re still valuable because they’re easy to spell, easy to remember, and easy to pronounce. In other words they’re great for branding only.
Do you believe in this theory? What are your thoughts, please let us know using the comment box below.