Facebook Inc (FB.O) is opening up ways for businesses to interact with customers on Instagram and WhatsApp, it said on Wednesday at its virtual developers conference ‘F8 Refresh.’

The world’s largest social network said it was rolling out tools so developers could build ways for businesses to message customers on Facebook-owned Instagram. Facebook said 90% of Instagram users follow at least one business.

mark zukerberg

Facebook said its messaging app WhatsApp would support more types of messages, like letting businesses send alerts when an item is back in stock. It is also testing a separate way for people to opt into messaging with businesses through a ‘Login Connect’ feature.

Facebook is focusing on expanding e-commerce, building augmented and virtual reality, and helping creators make money on its platforms, Chief Executive Mark Zuckerberg said after the company released its latest earnings.

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WhatsApp has faced a major backlash in recent months after updating its privacy policy while expanding its business messaging tools, confusing many users who were concerned that it meant their data would be shared with Facebook.

At the conference, which was held online after being cancelled last year due to the COVID-19 pandemic, Facebook also announced plans to launch new tools to allow researchers to analyze its data across public pages, groups and events.

WhatsApp had earlier stated that if you do not accept the privacy policy on May 15, no accounts will be deleted.

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WhatsApp also told Delhi High Court on that it is not forcing any user to accept the 2021 update in its privacy policy as it is not mandatory.

It said that users will have a choice whether to accept the 2021 update, or they can choose not to do so, and are free to delete their WhatsApp accounts at any time.

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However, you won’t be able to access your chat lists or make calls on the platform Facebook has also been grappling with data privacy and transparency

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