The Meta-owned photo-sharing platform Instagram is currently testing a new feature to let users pin posts to their profiles.
According to a report, the social media platform has confirmed that it will soon launch a new feature that will allow users to pin their profile above their photo grid. The new feature is currently in the testing phase and is showing up for select users on the platform. Users who have access to the feature see a “Pin to your profile” option that you can select from the three-dot menu next to posts.
The ability to pin posts to a user’s profile could help Instagram grow by allowing users to highlight special posts that may have been lost in the picture grid as more photographs and videos were posted to the profile over time.
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Users can currently pin Stories to their profiles, but this new feature would broaden this to include posts. Although you can now highlight a post in a Story and pin it to your profile, this new feature would simplify the process. The tool is similar to Twitter’s “Pin to your profile” feature, which allows you to pin a tweet to the top of your feed.
According to reverse engineer Alessandro Paluzzi, who discovered it in January, Instagram has been working on this feature for at least a few months.
#Instagram is working on the ability to pin posts in your profile ? pic.twitter.com/MkQhAXCBp6
— Alessandro Paluzzi (@alex193a) January 29, 2022
The new feature could be a game-changer for content creators since it will allow them to draw extra attention to their postings and increase their reach.
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Similarly, Instagram is also testing out a new feature that will make it easier for users to find and support social issues directly using hashtags. You may now support various social movements by searching for specific hashtags linked with them. The new feature is being rolled out to hashtags related to major causes on Instagram, such as #BlackLivesMatter, #womensrights, and #climatecrisis.
As part of a minor test also, Instagram is deleting the “Recent” option from hashtag pages for some users. When you click on a hashtag, you’ll be led to a page where you can sort through the content shared with that hashtag into three categories: top, recent, and reels. Due to this change, some users will now only see the “Top” and “Reels” tabs on hashtag pages. The change might be viewed as a method for Instagram to promote Reels, its TikTok competitor, while simultaneously focusing on uncovering the most popular postings on the platform.