Are you planning to launch a new product? If so, you should probably be aware that there is a great way to make the most use of your marketing budget. These days, people are not trusting bigger corporations but instead listen to individuals. This is one of the main reasons why influencer marketing has become such a popular phenomenon.
There are quite a few influencer marketing case studies to support this sudden rise in popularity. If you have not had a chance to work with an influencer before, starting with a new product launch is the perfect opportunity.
However, you should not expect to strike a partnership deal like it is nothing, especially if your budget is not that big, to begin with. There are some things you need to do in order to land your perfect influencer. And this guide will provide you with the most important information.
Searching for One
Depending on your industry, you could end up with a plethora of options. Some businesses, on the other hand, are not interested in whether the influencer is in the relevant niche. They go for the biggest players, aka A-start celebrities. But hardly anyone is capable of that when starting out.
Which platform makes the most sense. It is Instagram, YouTube, Facebook, or maybe even LinkedIn?
Your best bet would probably be Instagram because it is the easiest one among all to stand out in. Since it is based on visuals, people pay more attention. Moreover, add some applications to the mix, and you are good to go.
Filter Fakes from Genuine
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You are bound to end up with a decent list of potential candidates. The first thing to look at is not the number of followers they have, but what their engagement is like.
Genuine comments and natural likes are worth more than fake followers. Plenty of accounts like to boost things up by purchasing engagement. It is easy to spot, especially if the content itself does not look genuine.
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Micro-Influencers
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There is an old argument on whether it is better to spend 50 dollars on someone who has 50 thousand followers or 500 dollars on someone who has 500 thousand followers.
While this usually comes down to the budget, there is certainly some merit with going for micro-influencers. It might be better to spend the same amount of money on 10 different influencers than one.
Contacting Them
You have a lot of different options when making the first contact. Sending them direct messages on social media works fine, but you can always make a more formal approach and write an email.
Some influencers might have some doubts about you if you approach them without any prior engagement. Thus, you could try voluntarily sharing their content and engaging in their posts to get noticed.
Getting to Business
Once you agree on the deal, you will need to discuss the details. What kind of promotion it will be, whether you want just a single post or something every day for a week or so, etc.
Influencers should show some initiative as well since they are getting paid for their work. When you are discussing the content itself, make sure that you are not the only one doing all the heavy lifting. Make them work for it as well.
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If things are working out great, you want to make sure that the relationship between you and the influencer is strong. Finding someone reliable is extremely difficult. When the next time comes, you want to have someone who is ready to go at the moment’s notice.
It will be much easier to work with the same person because you both will know how to approach things better. It cannot be emphasized enough how important it is to have a healthy relationship with him or her.
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Variety
Once you get the taste of how effective an influencer can be, you should be looking to work with them in the future even more closely. While having one or two you are on good terms with is recommended, it does not mean that you should not branch out and try contacting different influencers.
Variety is always a good thing when talking about business, and if you can build a network of reliable influencers, you can be quite certain about the success of your future endeavors.
To sum everything up, it is not a stretch to say that influencers are taking over the world. Their value continues to rise and regular people are eagerly pressing that follow button on various platforms. There is absolutely no reason why you would not want to hire someone who can take your brand to the next level, and that is one thing that influencers excel at.
