Samsung has launched its latest mobile device, the ‘Galaxy A04s ‘ in the Nigerian market. Another pocket-friendly mobile device from Samsung, to outperform competitors in other emerging markets. The launch of the device reinforces Samsung’s commitment to providing affordable yet quality devices that address the daily needs of consumers.
Stephen Okwara, the product manager, said the smartphone has 4G/64 GB and 4G/128 GB storage options, both of which can be expanded to 1TB, and it is powered by a One UI Core 4. The device supports Dual SIM and has a glass front and plastic back, as well as a side-mounted fingerprint sensor. It is also available in appealing color options such as black, green, copper, and white.
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The company’s objective and the joy of the managing director of Samsung Nigeria, Charlie Lee, were stated in his opening remarks. “Today is quite extraordinary as we introduce Galaxy A04s, ‘The Eagle,'” he said. People desire a device that is practical, secure, and reasonably priced. The Samsung Galaxy A04s speaks to their need for a device that is a one-stop shop for enjoying movies, playing games, and being productive all at once.
Concerned about the affordability of products in light of the economy’s outlook for many Nigerian customers, the company’s HOD of Marketing, Chika Nnadozie, stated that “the company was working on the price to improve its position in the mass market segment of the mobile phone market.”
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The “recommended retail price for 4+64GB is N96,000 and 4+128GB is N103,000, and devices are readily available at authorized dealer stores nationwide and online partner stores,” according to the company.
In response to the current economic situation, Joy Tim-Ayoola, HOD MX division, stated that Samsung has provided the opportunity for consumers to buy the device and pay in 3-12 months installments as low as N11,000 per month through a pay small-small scheme called Flex Pay. Customers can also repair their screens for as little as N12,500 with no restrictions on frequency or time.