You know that proverb that says, “You can lead a horse to the river, but you can’t make it drink”, seems like Threads have lost engagement this past week.
Meta introduced their newest addition Threads on the 5th of July and the app got about 7 million signups in just two days, everybody thought Threads will take over Twitter and even nicknamed it “Twitter Killer”, but it looks like nobody is killing anybody.
There’s an analytic company called Similarweb and they’re claiming the number of active users on Threads dropped from 49 million to 23.6 million in just a week. I so happen to be one of the inactive users and that’s because I wasn’t a fan of Twitter, and as we all know, Threads is just like Twitter. It pays to be unique sometimes.
Nothing beats the original unfortunately, most Twitter users are used to the hashtags, emoji, and chronological feed Twitter has, and that’s enough reason to switch back to the Bluebird app.
Threads will need more time to successfully be “Twitter killer”. On the other hand, Threads not being available in the European Union is another reason why the app isn’t reaching its full potential yet.
Similarweb can also look at how much time users are spending on the app, and they claim the minutes spent have fallen from 21 minutes on the 7th of July to only 6 minutes on the 14th. This doesn’t look good at all.
It takes time to perfect things and Threads might still have the opportunity to replace Twitter in the future, but for now, it still lacks the basic feature its contender has had for years.