If you hop on new apps for the fun of it or otherwise you know thriller is the OG of short creative, musical videos. But as we all know TikTok has taken over and is doing well.
Triller has been teasing its ambitions for a comeback and it seems like the platform is on its way to an IPO. An S-1 has been filed by Triller on Wednesday asking to list on the New York Stock Exchange directly.
The short musical video platform has previously tried to go public using SPAC in a $5 billion merger with SeaChange internationally but ended up being scrapped.
Triller also tried a direct listing last year, but the outcome ended up like the SPAC situation.
These past few years have been difficult for Triller, facing lawsuit charges from Sony Music, Universal Music Group, and rappers Timbaland and Swizz Beats, over missed payments. Triller was ordered to pay Sony Music about $4.6 million.
It didn’t just end there; the platform has also been accused of delivering payments late to its Assembly for Black Creators (ABC).
Triller has, however, written in a filing to go public that they will expand the ABC in 2023 and it has also paid $2 million in monthly stipends and revenue share to this cohort of 200 creators.