If you are among those set of so called business owners people who still stick to old and non sensible statements like “I’m not looking to sell online”, “My business only covers a specific geographic area and doesn’t need a website”, and “Many of our customers aren’t web-savvy” then you have definitely planned to fall and run out of business.

why you need a website for your small business

Before you start planning how you are going to ruin your offline business, I’m here to let you know some important reasons why you need to create a website for small, medium scale or mega sized business venture. You are quite luck to have come across this article because by the time you get through reading this blog post, you’ll not only find reasons why you should setup a website for your firm but you’ll also be glad that I opened your eyes to a new view about your business and ways you’ll make more money from it.

Why Your Business Needs An Online Presence

Here are the following reasons why you need to create a website for your business.

1. Accessibility to a Wider Audience

I don’t know how this sounds to you, but the truth is as long as your business gets online, you have an advantage over others because your services can be accessed and viewed from any part of the world. I started my web design business officially 2 years ago, despite been in this part of the world, people across the globe access my website and still do transactions with me. The truth is, I make a lot of money through my website more than I make locally in my geographic location, and if I never had a website I would have missed such opportunities.

2. Trust, Reputation and Branding

Websites generally boosts the ego of a business organization. If you run a business and you have a website with complete photos of your projects, detailed written information about what you do and also testimonials from other people around the world who have tried your services, it builds trust in the minds of prospective clients. Not only will they be willing to do business with you, they also would deem you suitable and an authority to handle their jobs on your field. Now you get the logic, this build you a brand.

3. Customers End Up Promoting Your Business To Other Clients / Increases Sales

You might come to imagine how creating a website for your small business would encourage people promoting your brand. Well, what do you expect when they have built trust on your reputation and credibility. As i said in the above point, once you have gained trust from your former clients, they would gladly refer your business via your website to anyone who is willing to get the service you offer. This is one very nice benefit I am currently enjoying because I run a website for my small wedesign business.

4. 24/7 Customer Service Anywhere

Imagine how many phone calls you get at the office. Infact, most people employ secretaries to handle such jobs of taking those numerous calls mostly by people who want to ask about your services. Remember, your office won’t be opened during the night time in your locality and people won’t be able to review your products if they are out of your time zone. But if your create a website for your business, anyone across the globe can easily checkout services and products you offer without you been stressed, and most of all, anytime any day.

5. Your Competitors Already Have A Website

OMG! If you do not have a website for your business, then you are 10 steps behind in your business field. If you doubt me, check the internet for the exact same service you offer and you will be amazed to see there are people offering your services and run their private websites also. They make more sales and enjoy the easy web life just because of their website has gained them a wider audience, while you are still struggling to make a little penny. Hurry up and get your website now.

create a free website for your business today

6. Marketing Communications

This is another great benefit if you have a website for your business. Whenever you create a new product or add a new service to offer, you simply update it on your website for the world to see. Imagine been offline, there won’t be a faster means to let people know your new services. Whenever I create a new tutorial or ebook for sale, I simply update it on my business website and make more money because of the trust i’ve built for my business.

7. A Tool For Recruitment

This might sound somehow off, but it isn’t. If your organization has a vacancy to be filled, you can simply update it on your website to let qualified applicants know about the job vacancy easily. You do not have to pay for News paper adverts, print bills and all other forms of adverts. One major advantage of this is that you get to expose your vacancy to a wider range of people and get a variety of choices to choose from for the same job.


If you are in this present dispensation running a business and you have not thought of getting your business online by creating a website for it, then you are missing a lot in terms of more sales, exposure and making more money with your small, medium and large scale business. Make the wise choice today and get your business a website.

Do You Want To Create A Beautiful Website For your Business? Then Click Here


  1. Nice post Oscar, I highly recommend that every business should read this blog post to understand why it should have a website.

    Very neat and detailed description described here would help the businesses to create a website/blog to get these benefits.

    Getting wider audience and brand exposure is much important for every business and agree with other imperative points too.

    Hope nothing is missed here, good writeup.

    • Thanks Nirmala for the complement. It is really necessary for every business to create a website for themselves because of the huge benefits there. Thanks for commenting and have a nice day.

  2. What a powerful statement “Before you start planning how you are going to ruin your offline business, I’m here to let you know some important reasons why you need to create a website for small, medium scale or mega sized business venture”, a big THUMB UP for this.

    Among the different reasons you’ve listed here, I guess #5 alone is more than sufficient to convince any business. How can anyone stay behind when the whole world is already there? Great way!

    • Thanks, I had to come up with this article in order to compel businesses into creating websites for their organizations. Thanks for reading and commenting friend. You rock.

  3. Hi, Oscar-
    I have gone through your article and It is just awesome. Every point you have described, keeps it own importance. Building wide audience accessibility, Trust, reputation and branding, market accessibility and 24*support are vital point what every business owner need to understand properly.
    Indeed, the most interesting point what I feel is, “Your Competitors Already Have A Website” and It makes me smile for a while. Thank You for the sharing. πŸ™‚

    • Sure, most people don’ t think in that direction, but it is left for us to compel and make them see the stream of endless possibilities there. Thanks for commenting Rob.

  4. I was talking with a business owner the other day when he said his business didn’t need a website because nobody would visit it. Most small business owners are just too short-sighted to see a lot things. In business, it’s much better to prepare for expansion than to start running helter-skelter when the need comes up. Great article, Oscar.

    • You are absolutely right Don, most business owners especially in this part of the world just don’t seem to understand this whole issue of the internet,and I guess it’s high time to get a wake up call into reality. Thanks for dropping by friend, it’s a great honor. πŸ™‚

  5. Hi Oscar,

    This is really wonderful, I think I read something of this nature early before now on Don caprio’s blog which point out the same point about this; truly having a blog or website for offline business doesn’t not only increase sales but it brings more exposure and sense of belonging. Imaging me venturing into offline business but in my business card, my website where you can find more about my product is boldly written. That’s great to me and brings ego/self-esteem.

  6. Blogging could be used as a perfect tool to promoting any brand and build wider audience as you rightly mentioned in this article, every business needs a blog to help them in their business promotion and brand promotion. Thanks for sharing such an awesome article.

    • You are right Dessy, though I meant a website in this context. Blogging can also be cool anyway, but it would require way too much dedication and time which the business owner might not get interested in.

  7. Without a website or online presence, any business can surfer greatly as well as loose potential clients, having a website will enable the business establish easily accessible means to be contacted

  8. Thanks for this tip Oscar. I don’t believe a lot of business know how much they can expand there business to different areas of the world. They are losing out in new business. I’ll be sharing this post. Thanks for the information.

  9. Hello Oscar,

    True points bro.. Having a website is the first biggest step towards the success but the main thing is to maintain that website. Many site owners left the site even without updating it that is the biggest reason of business failure.

    And I must say, post image is really cooool πŸ˜€

  10. Well, exposing is the right option if you want expose your any businesses even in smaller ones. Website can expose your businesses faster, easier, and in a reliable way without spending too much money. This is a great post with great tips! Keep up the good work!

  11. A website is must for any kind of business man. In fact, it should be considered as the first step towards building presence. Oscar, you explained these points well and I’m glad to share this article with my audience too.

  12. Market Analysis is another key factor which I personally emphasize upon because that is the only analytics which will give you the perfect picture of what does your audience want, what actually exists, who are the competitors and so many more.
    Thanks a lot for this article.
    Got to know many unknown things.

    • You are right anyway Charmie, market analysis is quite useful to know what your audience needs. But this doesn’t mean you should think it twice creating a business website as your competitors are all out there with theirs. πŸ™‚

  13. Hello Oscar,

    These are really true points ! I am also gona creat a website for my Small Photo Studio ! Your points made me to do it fast πŸ™‚

    Thank you for sharing !

  14. Every business should have a website … people don’t know you now a days if you DON’T have a website … it is just the wave of the future

    • That’s another wonderful contribution here. You are right when you say “people don’t know you now a days if you DON’T have a website” . Thanks for dropping by Cheryl.

  15. Nicely written article Oscar. One should definitely use a website for his/her business. Not only for small business but if you are having a big business you should have a website then too. I always research on the net before buying any services. So i think a website is necessary for your business.

  16. The Importance of a website can not be over emphasized. Many small businesses don’t know they can be bigger if they get a website.
    The fact that you mentioned 24/7 availability or customer care should impress them enough to get one. If you dont have a website go get one now.
    Oscar thanks for this post,.

  17. every small business needs a website. It’s only require low investment with high result. by using website, we can advertise our goods and service all around the world. As small business owner i have got big impact by using website. Thanks oscar for share this posting

  18. Hi are using WordPress for your blog platform? I’m
    new to the blog world but I’m trying to get started and create my own. Do you need any coding knowledge to make your own blog?
    Any help would be greatly appreciated!

  19. hlo oscar its seem ur cool … hw abt sum piple dat are computer illitrate dat do no nt more abt computer nor d web jst imagine an elderly woman havin a small store were she sells garri and odas askin her to create a web site for it tnks…..


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