We often come across terms like on-page optimization and off-page optimization in our SEO escapades. Off page optimization means making the page popular with the help of citations from other websites while on-page optimization making the webpage relevant to a certain targeted search term. Let us take a look at on page seo techniques for 2013.
What you place on the content on the page will decide the worth of the page. The search engines want to know how useful it is for the user visiting the page. Good content will create a demand, gain popularity and will be linkable. The best content will be that which is catering to the largest demand. It can be simple test, video, images or sound, it should have a demand and be useful.
The second most important on page Seo Techniques for 2013 are the title tags Make sure you are inserting relevant and good Title Tags on your page.The titles and subtitles should be 100% informative.
The right hierarchy of URL
Smart SEO experts know that using the right category hierarchy of the website is essential and one should follow a good structure when making the URL. The hierarchy helps the search engines to decipher the relevancy of the page. Follow these on page seo techniques for 2013.
The ability to load faster by page too is an important factor. Google always checks the ability of page to load faster as well as its usability. Faster loading and better user experience to improve the site’s quality score. Figure out how you can make the page load faster. Use the Page Speed Online option from Google that is a free application.
- Must Read: How To Improve Your Blog’s Page Speed
Length and style of Content
Search engines seems to prefer lengthier documents as the content is expected to carry more value due to its length. The search engines have become stricter in this area after the recent Google Panda updates. The content should be easy to scan and read, with nicely formatted short paragraphs. Remember that people do not read but just scan for useful information. Talk to people in an interesting fashion and avoid using complicated words. Insert nice pictures.These are essential on page seo techniques for 2013.
Better user experience
Google now is more interested judging the user behavior and therefore it will be essential to offer a good user experience for ranking high. The first step would be to minimize the loading time of your and make navigation easy to use and faster. The page should work at any resolution and place the main elements on top to make them visible. Insert attractive call-to-action button.
Local Search Optimization
Local search plays an important role for optimization, therefore display the correct address and phone number and the web page should be optimized for the mobile devices. Use local host as well as regional language well written. Get links from local directories and inbound links from sites with local domain extension.
There are some page seo innovations for 2013 that you might also like to get aware on and take advantages like socially sharable pages, Video XML sitemaps,schema.org and other relevant markup etc. Finally, to conclude on page seo techniques for 2013, keep your eyes wide open for new technologies and add them to your list of strategies.
I hope this helps, let us know using the comment box below.