Apple stated on Wednesday that it will start enforcing privacy notifications, stating that the notices will become mandatory when its iOS 14.5 operating system becomes available in the coming weeks, though it did not give a precise date.
The move which was announced last June, but later said in September that it would delay the change to give digital advertisers time to adjust. Some developers are already displaying the notice on a voluntary basis.
Stating that the aim is to provide developers with alternative advertising tools ahead of the change. One tool provides a way for advertisers running app installation ads to see how many people installed an app after the ad campaign without divulging information on individual users.
Another tool called private-click management gives advertisers a way to measure when a user clicks an ad inside an app and is taken to a web page, but without revealing data about the individual user.
The one-time notices would give developers the ability to ask a consumer’s permission before the app tracks actions “across other companies’ apps and websites. The tool is expected to be used mainly by software developers.
Consultants believe that the warning may trigger many customers to decline permission.
There was also an announcement from in December of 2020 that there were plans to show the pop-up notification because it did not want Apple iPhone users to lose access to its apps.