The partnership will see MTN subscribers gain free access to Audiomack’s streaming service via their mobile devices on weekly and monthly subscriptions. The weekly plan offers 1.2GB + Free Audiomack at N270 while the monthly plan offers 2.5GB + Free Audiomack at N550.
Various Stakeholders speaking about the partnership
Commenting on the partnership, Dave Macli, CEO and Co-Founder of Audiomack said, “At Audiomack, we recognize the importance of access to quality music, and this coupled with Nigeria’s vibrant music industry has influenced this partnership.
This relationship not only allows us to create shared value for MTN subscribers by delivering the best musical experiences but also enables us to further connect with the Nigerian music fans.”
Charlotte Bwana, Head of Business Development and Media Partnerships for Audiomack Africa described the partnership as a reinforcement of Audiomack’s commitment towards democratizing music streaming, a mission from which MTN subscribers will greatly benefit from.
“High data costs are one of the barriers to music streaming and we are glad to be partnering with Africa’s leading telecommunications company to provide the Audiomack+ Data Bundle.
We are truly excited to offer the best and hottest new musical tracks—a mix of real-time trending, top charts, and expertly-curated playlists to MTN subscribers.”
Also speaking, Srinivas Rao, Chief Digital Officer, MTN Nigeria said, “Collaboration is not just rhetoric for us; it is the guiding philosophy behind everything we do. We are good together.
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We recognize the growing need of our customers to have more options to access entertainment and have partnered with Audiomack to offer them an uninterrupted stream of the best, newest, and most diverse music selections.”
With millions of monthly active users in Nigeria, Audiomack continues to demonstrate its commitment to moving music forward across the region by providing accessibility for all.
About Audio Mack
Audiomack is a music streaming and audio discovery platform that allows artists and creators to upload music and podcasts for listeners through its mobile apps and site.
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In February 2021, Billboard started including Audiomack streaming data into some of its flagship charts, including the Hot 100, the Billboard 200, and the Global 200. In March 2021, Fast Company magazine named Audiomack one of the 10 most innovative companies in music.
About MTN (Nigeria)
MTN Group Limited, formerly M-Cell, is a South African multinational mobile telecommunications company, operating in many African and Asian countries. Its head office is in Johannesburg.
As of September 2020, MTN recorded 273.44 million subscribers, making it the ninth-largest mobile network operator in the world, and the largest in Africa. Active in over 20 countries, one-third of company revenue comes from Nigeria, where it holds about 35% market share.