If you haven’t come across vendors on TikTok live selling their products, then you’re using the wrong TikTok. So many vendors use TikTok as their online marketplace and to be honest it feels very safe seeing who you’re about to buy a product from directly, through the live streaming.
TikTok, the social media company itself, reportedly plans to launch an e-commerce business. What this means is, you will soon be able to buy products directly from TikTok where they will be selling made-in-China products to consumers in the US.
Already, TikTok users can buy things directly from Lives, videos, and profiles of brands or creators but, according to Wall Street Journal, the e-commerce business will expand these TikTok shop programs that already exist.
But instead of buying from these brands and creators, TikTok wants to do everything, purchasing the products from suppliers, marketing, storing, distributing items, basically everything a shop owner needs to do to run a business.
what this means is TikTok is taking away the opportunity vendors had to advertise and sell products on the platform. If the situation was to stop people from selling on the platform to avoid being scammed is different from taking away the opportunity from retailers completely to do it yourself.
Be prepared to see a lot of ” what I got from the TikTok shop” videos. They plan to launch this business next month, in August 2023.